#NotALabRat: Actors' Equity Launches Digital Ad Campaign Targeting Broadway Ticket Buyers

Actors’ Equity Association has expanded its campaign for a new Lab Agreement with the Broadway league by launching its first round of digital ads asking audiences to join Equity's fight for a stronger Lab Agreement with the Broadway League.  

The ads will appear on Google for keyword searches related to Broadway tickets. A similar ad will run on Facebook for users looking to attend a Broadway show. Users who click the ads will be taken to a landing page where they can sign a petition in support of Equity’s campaign for a new Lab Agreement. 

“More and more Equity members are volunteering to support our campaign by the day because our priorities for a new Lab Agreement came directly from Equity members who worked the contract,” said Brandon Lorenz, National Director of Communications at Actors’ Equity. “Equity members who are making creative contributions to help create hit Broadway Shows should be compensated properly for their creative contributions when a show becomes a hit and recoups, just like the rest of the creative team.” 

This marks the third week in a row Equity has communicated with Broadway audience members to support its campaign for a better Lab Agreement. For the third time in three weeks yesterday Equity members greeted ticket buyers outside the Broadway TKTS location and asked them to join the #NotALabRat campaign. Audience members who supported the campaign were given an Equity #NotALabRat button to wear into their shows.   

The Lab Agreement with the Broadway League is a contract used for the development of new productions, often musicals. Weekly salaries on the agreement have been frozen for 11 years. 

More than 1,000 Equity members – most of them actively working in Broadway shows – have signed commitment cards.  The public #NotALabRat campaign began last month on social media, as Equity members began sharing videos and messages announcing that no one should still earn the same weekly salary that they did 11 years ago. Click here to learn more in the campaign’s introductory video.