A critical test of the entertainment economy’s reopening plans is set to take place as Disney begins allowing visitors to return to its Florida locations.
On Saturday morning, the company will reopen the Magic Kingdom and Animal Kingdom to visitors after an unprecedented four-month closure due to the pandemic. EPCOT and Hollywood Studios will follow shortly after, resuming business on Wednesday.
Disney’s parks in Tokyo, Shanghai and Hong Kong have all reopened in the past several months, and its Paris park is set to open next week too, as entertainment firms look to finesse a path through the summer of covid-19. The Florida reopenings, however, represent a more high-stakes move — an opportunity for Disney to start recapturing much-needed revenue at home as well as a broader test of consumers’ willingness to leave their own.