A select number of now-dark Broadway venues will begin opening in April for a series of live- performance pop-up events that could establish the safety protocols needed for the theater industry’s eventual return.
Beginning with the Shubert Organization’s Music Box Theatre on 45th Street, Broadway theaters will be among the venues housing the events of the NY PopsUp program described as a new 100-day arts festival throughout New York City and State. The series is being overseen by producers Scott Rudin and Jane Rosenthal.
Though the PopsUp festival had been previously announced, the inclusion of Broadway theaters as the program’s “flexible venues” was disclosed by Gov. Andrew M. Cuomo today. The series of live indoor performances across the state begins April 2. Outdoor events began Feb. 20.
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