Actors’ Equity Association seeks proposals to guide stakeholders through a process of determining a potential new name for the union, as well as for implementing a possible name change and rebranding. The goal of a name change is to create an identity for the union inclusive of all its members, which includes not only actors but also stage managers as well as other kinds of performers.

The chosen vendor will work with Equity member-leaders and staff in two phases. In the first phase of work, agency will advise the Change The Name Working Group in assessing name-change readiness, conducting market- and stakeholder research, developing new name options and choosing a new name, while managing communications with members and the broader industry about the process. In phase two, should the union decide to move forward with a new name, the agency will assist in developing brand assets related to the new name, including but not limited to a new logo and/or logotype, tagline, visual identity etc.

The deadline for questions is March 1, and responses are due March 15, with an award expected by end of April. Project work will be expected to begin in May and continue into 2024.

Download the full Request for Proposals here.